La Crosse, WI 54601

Television Marketing

Nate Listle, Marketing Student

Television Marketing


Television advertising is a time segment in which is payed for by an organization or company to promote their product or service.



  • You already have a captive audience.
  • The average American spends over 4 hours a day watching television.
  • You can do whatever you want in your commercial to try and reach out to the viewer.
  • Depending on the time of day and station you have your commercial on you can almost target a certain segment of people.



  • Television advertising is 1/3 as powerful as it was in 1990.
  • The younger generation is starting to turn away from traditional television and getting their entertainment through other sources…Netflix, Hulu, Amazon, MP3, etc…
  • Viewer behavior will always be unaccounted for seeing as there is no way to monitor who leaves the room or switches the channel when commercials come on.


AIDA Model

  • Attention- To draw the attention of the viewer you must make sure that your commercial contains something to draw them in and it can’t be something that will make them loose interest.
  • Interest- To keep the interest of the viewer it must be something that won’t get annoying and something that will stay in their head.
  • Desire- You must hope whatever you are trying to sell interests the viewer and is something he or she would need.
  • Action- There needs to be the companies phone number and website on the commercial so if the viewer does want to purchase it they have a way to do it.


Audience and Message

  • Audience- The audience for television commercials is anyone who watches television, but as I mentioned in the disadvantages the younger generation is starting to shy away from traditional television.
  • The message is anything that will get across to the viewer. That is the hardest part about a commercial is trying to find a message that will get across to different kinds of people.


Western Marketing Program

  • If the Western Marketing Program were to make a commercial I think they would be best off trying to segment the non-traditional students. I think if the message was about coming back to school to get your degree and finding better employment opportunities it would work best. I think they should target non-traditional students because high-school students coming in our watching other sources of television and entertainment.


Surprises and Misconceptions

  • Marketers try and sell happiness.
  • Sex is the ultimate seller when it comes to television commercials.
  • Youth culture is idolized and is a huge selling point in advertisements.



Writer, Leaf Group. “The Pros & Cons of TV Advertising.” Small Business –, 15 Sept. 2010. Web. 08 Mar. 2017.

Becker, Joshua, TVM Says, Dan Garner Says, Ann A. Says, Joshua Becker Says, Shannon B. Says, Currie Says, Denise Johnson Says, Ellen M. Gregg Says, Ali Says, Marty Greer Says, Amps Says, CK Says, Norma Says, Brownvagabonder Says, Kelly Tribble Says, John Krygiel Says, Patti Woodbury Kuvik Says, Anonymous Says, Jen Says, Everlearning Says, Banjo Steve Says, Sheila Says, Annie Says, Inkdig Says, Mr. Bean Says, Brenda Allingham Says, Louise Farnham Says, Janet Says, Joy @ Joyfully Green Says, Tony @ YouOnlyDoThisOnce Says, MelD Says, Terry Hadaway Says, Daniel Aipa Says, Carolynn Says, Amy Says, Heidi of ‘Operation Organization – MN’ Says, Jenn | Chara Says, Matt @ Part-Time Minimalist Says, Kate@organizationforthetypeB Says, Sandy @ModernSimplicity Says, Bobby Batson Says, TB At BlueCollarWorkman Says, Patrick Says, Ken Stucky Says, Markus Amongus Says, John S Green Says, Michele Engel Says, Bullets For Sale Says, and TravisCals Says. “7 Life Misconceptions Portrayed in Popular Television Advertisements.” Becoming Minimalist. N.p., 22 Sept. 2013. Web. 08 Mar. 2017.

Leave a Reply

Your email address will not be published. Required fields are marked *