La Crosse, WI 54601


Nate Listle, Marketing Student


What is LinkedIn?

LinkedIn is a social networking site made specifically for the business community. Its main goal is to allow registered members to establish the document networks of people they know and trust professionally.


Pros of LinkedIn

  •  It is a great way to stay up to date with the latest news from your industry or field of interest.
  • Companies and businesses put up a vast amount of information about themselves.
  • LinkedIn Answer also gives users the chance to demonstrate their knowledge and skills in their respective field to establish themselves as credible experts with vast knowledge and expertise.


Cons of LinkedIn

  •  You will receive a lot of SPAM once you have a LinkedIn account.
  • At the beginning stages of making an account it will require a lot of time and information for you to complete it.


AIDA Model

 Attention- You need to have a well put together account and the be qualified to catch the attention of a company who is looking to hire.

Interest- If you meet all the requirements and have a good profile the company will show interest.

Desire- If your account and credentials are better than the other people they are looking at you will draw desire from the company.

Action- The company will get a hold of you and hopefully hire you for the position.


Audience and Message/Goal

  •  The audience of LinkedIn is the companies and businesses that are doing the hiring.
  • The goal of LinkedIn is to inform and connect with businesses that are hiring.


 Western Marketing Program

  •  LinkedIn would probably most benefit non-traditional students, who are older than the prototypical student and may already have a LinkedIn profile for a job they have or previously had.
  • A good goal to have if Western Marketing Program made a LinkedIn would be to connect with these non-traditional students and let them know how they can better their career by going back to school for marketing.


Surprises and Misconceptions

  •  You don’t need to just post things about your job, anything that is related to your field can look good to future employers.
  • You can connect with anyone, but they do have the option to accept or reject your request of connecting with them.




About Guest AuthorThis Author Has Yet to Write Their Bio.Meanwhile Lets Just Say That We Are Proud Guest Author Contributed a Whopping 41 Entries. “LinkedIn for Business: Pros & Cons You Should Be Aware Of.” Cision. N.p., 27 Sept. 2013. Web. 27 Mar. 2017.

Hickz1. “5 Common Misconceptions About LinkedIn.” Social Media Today. N.p., 03 Dec. 2015. Web. 27 Mar. 2017.

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