Definition

Television advertising is a time segment in which is payed for by an organization or company to promote their product or service.

Advantages

• You already have a captive audience.
• The average American spends over 4 hours a day watching television.
• You can do whatever you want in your commercial to try and reach out to the viewer.
• Depending on the time of day and station you have your commercial on you can almost target a certain segment of people.

Disadvantage

• Television advertising is 1/3 as powerful as it was in 1990.
• The younger generation is starting to turn away from traditional television and getting their entertainment through other sources…Netflix, Hulu, Amazon, MP3, etc…
• Viewer behavior will always be unaccounted for seeing as there is no way to monitor who leaves the room or switches the channel when commercials come on.

AIDA Model

• Attention- To draw the attention of the viewer you must make sure that your commercial contains something to draw them in and it can’t be something that will make them loose interest.
• Interest- To keep the interest of the viewer it must be something that won’t get annoying and something that will stay in their head.
• Desire- You must hope whatever you are trying to sell interests the viewer and is something he or she would need.
• Action- There needs to be the companies phone number and website on the commercial so if the viewer does want to purchase it they have a way to do it.

Audience and Message

• Audience- The audience for television commercials is anyone who watches television, but as I mentioned in the disadvantages the younger generation is starting to shy away from traditional television.
• The message is anything that will get across to the viewer. That is the hardest part about a commercial is trying to find a message that will get across to different kinds of people.

Western Marketing Program

• If the Western Marketing Program were to make a commercial I think they would be best off trying to segment the non-traditional students. I think if the message was about coming back to school to get your degree and finding better employment opportunities it would work best. I think they should target non-traditional students because high-school students coming in our watching other sources of television and entertainment.

Surprises and Misconceptions

• Marketers try and sell happiness.
• Sex is the ultimate seller when it comes to television commercials.
• Youth culture is idolized and is a huge selling point in advertisements.

Sources

Writer, Leaf Group. “The Pros & Cons of TV Advertising.” Small Business – Chron.com. Chron.com, 15 Sept. 2010. Web. 08 Mar. 2017.

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